Idea Generation

A new product’s success in the market is often determined in the early, creative phase of the innovation process. Good results can be expected if certain elements are present:

• The smooth orchestration of all stakeholder, internal and external, integrating their knowledge, interests and goals
• The systematic evaluation and exploitation of knowledge and experience and the relentlessly critical examination of an idea in terms of its feasibility, cost-effectiveness and marketability

These success factors often entail some considerable complexity, which is why many clients engage Haas ProjektConsulting precisely in this early, critical phase as a guide, facilitator or project leader.